Pakistani actress Rabya Kulsoom has voiced her concerns on social media regarding cricketers featuring in brand campaigns.
In an Instagram post, Kulsoom urged brands to stop hiring cricketers as ambassadors, insisting that they should be allowed to focus on their primary responsibility—playing cricket.
She humorously suggested that actors Fahad Mustafa and Faizan Sheikh could be appointed as captains of the cricket team, implying that their leadership might yield better results.
Her comments quickly went viral, generating mixed reactions from fans. Some agreed with her, expressing that cricketers’ off-field engagements were distracting, while others defended the players, asserting that brand endorsements were a personal choice.
Kulsoom’s remarks have ignited a wider debate on the intersection of sports and commercial interests.
Known for her roles in Pakistani dramas and web shows, the actress, who began her career in 2017, has made her opinion known in the context of Pakistan’s recent cricket performance.
In a separate instance, actress Sonya Hussain also discussed the state of Pakistan’s cricket team during a television broadcast.
Hussain revealed that she was once a big fan of Babar Azam but had since changed her opinion, calling the team’s performance “disappointing” and noting the heartbreak it caused many fans.