Submit

You can submit your opinions to MT

Covering Domestic and Global affairs

Markhor Times
Search
  • National
  • Sports
  • Government
  • World
  • Entertainment
  • Editorial
Reading: U.S. Soybean Export Council (USSEC) and Pakistan Poultry Association (PPA) Join Forces to Strengthen Pakistan’s Poultry Industry
Share
Font ResizerAa
Markhor TimesMarkhor Times
Search
Follow US
Made by ThemeRuby using the Foxiz theme. Powered by WordPress
Homepage Blog Partners U.S. Soybean Export Council (USSEC) and Pakistan Poultry Association (PPA) Join Forces to Strengthen Pakistan’s Poultry Industry
Partners

U.S. Soybean Export Council (USSEC) and Pakistan Poultry Association (PPA) Join Forces to Strengthen Pakistan’s Poultry Industry

By
Yasir Bukhari
Last updated: December 21, 2023
6 Min Read
Share
U.S. Soybean Export Council (USSEC) and Pakistan Poultry Association (PPA) Join Forces to Strengthen Pakistan’s Poultry Industry
U.S. Soybean Export Council (USSEC) and Pakistan Poultry Association (PPA) Join Forces to Strengthen Pakistan’s Poultry Industry

U.S. Soybean Export Council (USSEC) and Pakistan Poultry Association (PPA) Join Forces to Strengthen Pakistan’s Poultry Industry

Market transparency, preference of U.S. Soy origin soybeans and knowledge sharing outline the path for growth for Pakistan’s poultry industry.

The U.S. Soybean Export Council (USSEC) and the Pakistan Poultry Association (PPA) signed a memorandum of understanding (MoU) in Dubai, UAE on December 12, 2023, marking a major milestone between the two parties. This memorandum will catapult Pakistan’s poultry industry on a path towards accelerated growth.

Reflecting on the future between Pakistan and USSEC, Stan Born, Chairman of USSEC added, “Across the globe, USSEC continues to build relationships with key stakeholders in the soybean value chain. Collaborative efforts like the MoU between USSEC and the PPA will steer us in achieving our collective goal of food and nutrition security. I am positive that this MoU is only the beginning. Together we can nourish and build a more resilient, food secure Pakistan.”

Pakistan’s poultry industry has been a major consumer of U.S. Soy with soybean meal being a key ingredient in poultry feed. U.S. Soy’s high-quality and nutritional profile have played a vital role in exponentially growing Pakistan’s poultry industry. The high protein content, elevated energy levels, and ease of digestibility in U.S. soybeans have converted to higher yield and optimal performance for Pakistan’s poultry industry.

In 2023, Pakistan had severe challenges with meeting its food and nutrition security goals. Record high food inflation made poultry-historically, the cheapest source of protein inaccessible to many. Given the urgency of the situation with Pakistan ranking 102 out of 125 countries in the Global Hunger Index [1], this timely collaboration between the PPA and USSEC can help address Pakistan’s food and nutrition security goals with protein playing the pivotal role.

When asked about the MoU, PPA Chairman, Chaudhry Muhammad Ashraf responded “We recognize the positive impact that USSEC and PPA can make on Pakistan’s Poultry Industry. At PPA, we are committed to providing our customers with the best quality ingredients. With U.S. Soy’s continuous supplies, we are confident that the Poultry Industry of Pakistan will prosper. PPA looks forward to the sustained and continuous support and help of U.S. Soy to educate our Association members about the appropriate

1 Global Hunger Index:Pakistan. https://www.globalhungerindex.org/pakistan.html

use of soybean meal in poultry feed which will help in the continuous growth of Pakistan’s Poultry Industry. PPA together with USSEC focuses on the expeditious growth of poultry grass root farmers’ productivity which is the main strength of the industry and can only grow once the common man of Pakistan can have easy access to the cheapest source of protein that is, chicken meat and table eggs. USSEC and PPA together can
focus on achieving the above goal of providing cheap and accessible poultry products to the common man in Pakistan.”

While U.S. Soy and Pakistan have been in partnership for more than 25 years and USSEC has done various capacity-building and knowledge sharing programs, this MoU is the first step in laying the foundation for collective growth between the two entities.

Key areas identified for joint collaboration between USSEC and PPA include:
1. Transparency and Information Sharing: USSEC and PPA will work together to foster an environment of collaboration and transparency. This includes sharing key market trends and insights to work in unison and ensure success. USSEC will continue to provide knowledge-sharing about strategic partnerships focused on benefitting Pakistan’s poultry industry’s business leaders. This will empower them to provide chicken and table eggs at an affordable price to the people of Pakistan.
2. Program Development to Boost Soybean Demand in Poultry Consumption: USSEC and PPA will work together to increase the demand for soybean meal in poultry feed formulation for industry expansion and to meet Pakistan’s demand for protein. This collective effort aims to increase the feed conversion rate to an optimum level.
3. Increasing Utilization of U.S. Soy: PPA will educate its members on the benefits of extended protein content of U.S. Soy in poultry feed. PPA will also focus on arranging capacity-building sessions to educate its members on the benefits of soy from U.S. origin in poultry feed due to its high-quality and superior nutritional bundle. In partnership, USSEC will train PPA members about the extrinsic and intrinsic benefits of U.S. soybeans. This initiative will create a more reliable and consistent supply chain fostering economic integration between the U.S. and Pakistan.
4. Capacity Building: PPA will identify opportunities for capacity building and USSEC will help facilitate the training and knowledge-sharing process. This will allow the industry to stay competitive and sustain success.

Pakistan’s poultry industry has significantly benefitted from soy originating from the U.S. and this continued commitment to show a preference for U.S. Soy demonstrates the value that U.S. Soy brings. Pakistan and the U.S. have been long-standing economic partners, and this mutually beneficial partnership, between USSEC and PPA will create a brighter future for Pakistan.

TAGGED:U.S. Soybean Export Council (USSEC)

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
[mc4wp_form]
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Email Copy Link Print
Leave a Comment Leave a Comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

HOT NEWS

Pakistan Idol Season 2 Steals the Spotlight

Pakistan Idol Season 2 Steals the Spotlight

Entertainment
October 22, 2025
NASA Confirms Discovery of a Second “Half Moon” Orbiting Earth

NASA Confirms Discovery of a Second “Half Moon” Orbiting Earth

The American space agency has discovered a new space rock orbiting the Sun that moves…

October 22, 2025
Kerstin Casparij Shares Her Journey of Self-Discovery

Kerstin Casparij Shares Her Journey of Self-Discovery

Kerstin grew up in a small town called Heerenveen in the north of the Netherlands.…

October 22, 2025
Britney Spears’ Ex-Husband Reveals Shocking Details in New Memoir

Britney Spears’ Ex-Husband Reveals Shocking Details in New Memoir

In his book, Federline recalls Spears’ erratic behaviour after their breakup, including the incidents where…

October 22, 2025

YOU MAY ALSO LIKE

Katadyn Group Showcases Water Solutions at Swiss Embassy Islamabad, Partners with Markhor Times

ISLAMABAD — At a high-profile gathering hosted by the Swiss Embassy in Islamabad, the Katadyn Group unveiled its latest water…

Partners
February 6, 2025

Beaconhouse National University Launches CCES Initiative to Combat Climate Change

Lahore, Pakistan - Beaconhouse National University Launches “CCES” Go Green Campaign to Promote Environmental Sustainability in Pakistan BNU, a leading…

Partners
January 8, 2025

Markhor Times Partners with BNU to Promote Climate Change – Environment Sustainability (CCES)

Lahore, Pakistan — Markhor Times Advertising (SMC-Private) Limited announces its partnership with Beaconhouse National University (BNU) for Climate Change -…

Partners
January 5, 2025

Advancing Higher Education Quality: AKU Hosts Second Landmark Event with HEC

Following the resounding success of its inaugural event in 2021, the Higher Education Commission’s (HEC) Quality Assurance Agency in collaboration…

Partners
May 13, 2024
Markhor Times is an independent, privately owned publication focusing on Domestic and Global Affairs and bringing truth forward in this fast paced, biased world of media. MT is one of the emerging e-outlets in Pakistan, headquartered in Pakistan.

Follow US: 

Markhor Times Advertising (SMC-PRIVATE) Limited

Email: ameer@markhortimes.com
Tel: +92-3348881455

Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?