Xenith PR, one of Pakistan’s leading PR and Corporate Communications firm, has announced a strategic partnership with the Institute of Business Management (IoBM) to launch a three-month Certificate in Strategic Communications & Digital Media, a dedicated program to equip students and professionals with real-world skills that are necessary to succeed in the global corporate markets.
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The certificate course follows Xenith PR’s successful partnership with Greenwich University last year in launching a diploma program, equipping professionals with practical communications expertise beyond the traditional curricula. The new collaboration with IoBM extends that impact to a fresh cohort of students and working professionals in Pakistan.
“This program is a testament to our conviction that real-world knowledge must be infused into the classroom to meet the demands of an evolving industry. By partnering with IoBM, we are working towards bridging the gap between academic learning and boardroom execution, equipping professionals with the precise tools, techniques, and agile mindset necessary to drive high-impact success in a complex market like Pakistan’s.” said Raheel Nabi, Director & Chief Executive of Xenith PR.
Delivered across six intensive modules, the three-month-long certification course draws on the agency’s three decades of frontline experience in Corporate Communications.
Upon completion of the program, participants will have built a practical command of PR and Communications, including media relations, brand strategy, crisis communications, digital marketing, and AI in the communications landscape, which would ordinarily take years to acquire on the job, helping position them as job-ready professionals from day one, with a significant edge over their fellow colleagues.
Speaking at the MoU signing, Nabhan Shah Karim, Head of Department for Marketing & Communications at IoBM, said: “The secret to success in corporate communications today lies in short, concise, and cutting-edge courses. Through this partnership, we are ensuring our students initiate their careers right from their classrooms and laptops, propelling them into leadership roles for tomorrow”.
The partnership reflects the shared commitment by both institutions in reshaping how Pakistan trains its next generation of talent, replacing rote learning with real-world readiness and skills-focused training.
Enrollment for the program will open on 23rd September 2026, with classes expected to commence in September of 2026 at IoBM’s Karachi Campus.