The Magnum Ice Cream Company (TMICC) the world’s leading ice cream business, is expanding its presence throughout Pakistan, entering into a collaboration with Blue Foods Pvt Ltd, operator of Tim Hortons Pakistan to introduce Wall’s Velvetti Vanilla Ice Cream across Tim Hortons locations nationwide.
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The partnership reflects TMICC Pakistan’s focus on building scale, increasing brand visibility, and embedding ice cream into new occasions. Through this new collaboration, TMICC aims to broaden reach while delivering consistent, high-quality experiences to consumers.
The collaboration will see, Wall’s Velvetti Vanilla Ice Cream featured in Tim Hortons dessert offerings across all outlets in Pakistan. This new range is part of the brands expanding portfolio of offerings for beloved consumers.
The collaboration also brings together TMICC’s ice cream expertise and Tim Hortons’ established café network and well-loved products, strengthening both organisations’ presence in the growing foodservice segment while enhancing the overall dessert offering. In addition, the collaboration highlights TMICC Pakistan’s broader strategic ambition, to expand distribution channels and increase brand visibility within out-of-home consumption environments.
“We are excited to collaborate with Tim Hortons in Pakistan to expand the availability of Wall’s Velvetti Vanilla Dairy Ice Cream through their established local café network. As we continue to grow our business in Pakistan, partnerships such as this play a key role in strengthening our presence, extending our reach, and creating new ice cream consumption occasions for consumers.” – Mert Turgut, General Manager, Magnum Pakistan
“At Tim Hortons, we continuously look for ways to enhance our menu and elevate the guest experience. Our collaboration with Magnum Pakistan allows us to strengthen our dessert portfolio by incorporating a well-recognised and trusted product, aligned with our focus on quality and innovation.” – Ali Kazmi, Group Chief Commercial Officer, Tim Hortons Pakistan
As ice cream consumption continues to grow as a key category within the desert café segment, this collaboration positions both organisations to respond to evolving consumer preferences while unlocking new growth opportunities.