Pakistan’s leading digital microfinance Bank, Mobilink Bank, has launched the “Bibi App,” a breast cancer awareness mobile application designed to support Pakistani women through accessible and localized health information. The application has been developed by Aangan, a startup focused on women’s reproductive health and an incubatee of Mobilink Bank’s Women Inspirational Network (WIN) Incubator, the Bank’s industry-first incubation program for women-led startups.
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The launch event in Islamabad brought together foreign diplomats, policymakers, healthcare experts, development stakeholders, and industry leaders in support of greater awareness around women’s health and early breast cancer detection. The collaboration marks the bank’s first dedicated health-tech initiative focused on breast cancer awareness and women’s health education.
According to health experts, 1 in 9 women in Pakistan is at risk of breast cancer. This remains the most common cancer among women in Pakistan, propelled by social stigma, limited awareness, and delayed diagnosis. The Bibi App seeks to improve access to reliable and culturally relevant information, and is designed for women aged 18-55 in urban, peri-urban, and semi-rural communities with limited access to awareness resources. The information within the app has been vetted by Shifa International Hospital.
The initiative reflects Mobilink Bank’s continued commitment to advancing women’s empowerment through inclusive and impact-driven digital innovation beyond traditional financial services. The application provides easy-to-understand information on early detection, prevention, and health awareness in both Urdu and English. By leveraging technology to improve health literacy, Mobilink Bank aims to contribute toward more inclusive support systems for women across Pakistan.
The BiBi App marks another step in Mobilink Bank’s growing push to support women-led innovation in Pakistan. Through its WIN Incubator, the Bank has already graduated 31 women-led startups, while the recently awarded National Incubation Centre in Sialkot is set to further strengthen its footprint in the country’s entrepreneurial ecosystem.
Speaking on the occasion, Haaris Mahmood Chaudhary, President and CEO of Mobilink Bank, said: “True empowerment begins with access, not just to finance, but to knowledge, care, and the enablement to make informed decisions. Through the Bibi App, we are using the power of digital innovation to break barriers around women’s health, drive greater awareness around early detection, and ensure that critical health information reaches women in a simple, accessible, and meaningful way.”
Through its WIN program, Mobilink Bank continues to support women-led innovation and scalable solutions addressing key social and economic challenges faced by women in Pakistan.