From upgrading a phone or home appliance to refreshing wardrobes, restocking household essentials or grabbing beauty and lifestyle favourites, Daraz Pakistan’s 7.7 Super Savings Sale is giving shoppers more reasons to fill their carts this July. Going live from 6 July (8 PM onwards) until 17 July, the campaign brings together exclusive vouchers, Free Delivery, brand deals, bank and wallet discounts, games, rewards and high-value giveaways under the promise “Real Savings Start Here.”
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The sale is built around the way customers shop every day, with deals across electronics, fashion, health and beauty, lifestyle, home, appliances, groceries and everyday essentials. Whether shoppers are looking for planned purchases or impulse buys, 7.7 is designed to help them stretch their budgets further across the categories they need most. This year’s campaign will feature offers from some of the country’s most loved and trusted brands, including Samsung, Dawlance, Haier, Pepsi, Reckitt Dettol, PediaSure, TCL, Tecno, Infinix, Zero Lifestyle, Audionic, Unilever, Colgate-Palmolive, Zero Healthcare Pakistan, Enviro Pakistan, Jenpharm, Coca-Cola, Saeed Ghani, Rivaj, L’Oréal, TUX, Sensodyne, Junaid Jamshed and Diamond Foam.
Customers can unlock major savings throughout the campaign, including an extra 14% off up to PKR 10,000 during Prime Rush Hour, an extra 12% off up to PKR 10,000 during Daily Flash from 7 PM to 11 PM from 7 July to 9 July, and overall savings of up to PKR 6,200 on orders above PKR 60,000. Additional category vouchers will also be available, including 12% off on Fashion, 10% off on Health & Beauty and Lifestyle, and 4% off on Large Appliances.
For shoppers waiting for the right moment to buy from their favourite brands, Brand Rush Hour will be one of the biggest highlights of the sale. The first rush will run from 6 July, 8 PM to 2 AM, featuring offers from leading brands including Junaid Jamshed, Sana Safinaz, ECS, Jenpharm, Herbiotics Health Care, Rivaj and EZVIZ Pakistan. Customers can look forward to flat 30% to 60% off, along with additional bank discounts during Brand Rush Hour.
Digital payments will add another layer of savings for customers, with bank and payment partner discounts going up to 30% during the campaign. Participating partners include UnionPay, JazzCash, JS Bank, AlBaraka, HBL, Allied Bank, Soneri Bank, Meezan Bank, Askari Bank, Standard Chartered Bank and MCB.
The 7.7 campaign will also give customers more chances to win while they shop. Through Shop & Win, shoppers purchasing from selected brands will get a chance to win 20+ gifts worth PKR 2 lakh, including gold coins, furniture, gift baskets and more, powered by partners including Lipton, Nexton and Furniture Multiverse.
Customers can also play the Coins Treasure Chest daily for a chance to win from 50+ gifts, including a ZTR treadmill, AirPods, hairdryer and more from partners such as AHQ Interior, Zero Healthcare, SNK Fitness and Mister Traders. Through Daraz Freebies, shoppers will also get a chance to win big-ticket rewards including a Samsung S26 Ultra, iPhone 17, air conditioner, LED TV and more.
Speaking about the campaign, a Daraz Pakistan spokesperson said: “7.7 brings together the thrill of a big sale with the value customers expect from Daraz. Shoppers will find savings across their favourite categories, from daily essentials and fashion to electronics, beauty and appliances, along with vouchers, bank offers, free delivery and exciting giveaways. Our focus is simple: to make every purchase feel smarter, more rewarding and worth coming back for.”
With deals going live from 6 July (8 PM onwards), customers can access the Daraz 7.7 Super Savings Sale through the Daraz app and website.