From wishlist upgrades to everyday top-ups, Daraz Pakistan is turning mid-year shopping into a five-day celebration of savings with the launch of its 6.6 Mid Year Shopping Fest. Running from 5 June at 8 PM to 10 June, the campaign brings customers big deals, exclusive vouchers, free delivery, digital payment discounts and exciting rewards across the products they need, love and have been waiting to buy.
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Whether customers are planning a phone upgrade, restocking groceries, refreshing their wardrobe, shopping for beauty and personal care, or looking for home and lifestyle essentials, the 6.6 sale brings everything together in one shopping festival. With up to 80% off across major categories, the campaign brings together value, choice and convenience in one place, helping customers across Pakistan shop smarter for both everyday essentials and bigger planned purchases.
This year’s 6.6 sale brings a power-packed brand line-up, covering everything from electronics and appliances to fashion, beauty, grocery, health and household essentials, including Samsung, Haier, Dawlance, Dettol, Ensure, TCL, Pepsi, L’Oréal, Surf Excel, Junaid Jamshed, Ezviz Pakistan, Meclay, Lipton, Jenpharm, Saya and Zero Healthcare Pakistan. The sale will begin with a high-energy Brand Rush Hour on 5 June at 8 PM, giving customers a limited-time window to access some of the strongest opening deals of the campaign. Featured brands include Junaid Jamshed, FITTED, Jenpharm, Herbiotics, Sana Safinaz, TUX and Levi’s, with additional savings available through bank vouchers during the launch window.
Customers can also look forward to a full calendar of savings throughout the campaign, including Prime Rush Hour vouchers, Daily Flash vouchers from 7 PM to 11 PM between 6 June and 8 June, and additional campaign-wide vouchers on high-value purchases. Category-specific vouchers will also be available across Fashion, Health & Beauty, Lifestyle and Large Appliances, making it easier for customers to save across both everyday essentials and bigger planned purchases.
For customers paying digitally, 6.6 comes with even more value through offers from leading banks and payment partners, including Meezan Bank, MCB, Soneri Bank, Allied Bank, UnionPay, JS Bank, JazzCash, AlBaraka, HBL, Easypaisa, Askari Bank and SCB. Customers will be able to unlock additional discounts through digital payments across selected sale moments, categories and exclusive store offers, including the Apple Official Store on DarazMall.
Beyond discounts, the 6.6 Mid Year Shopping Fest will also give customers more reasons to shop, play and win. Through Shop & Win, customers can get a chance to win 70 gifts worth over PKR 1 million, including exciting prizes such as a bike, refrigerator, sofa and more. Featured Shop & Win brands include HiClean, Dabur, Veet, Zero Healthcare, Tapal and A.H.Q Interior. Customers can also play Coins Treasure Chest daily for a chance to win additional rewards across home, lifestyle and fitness.
Speaking about the campaign, a Daraz Pakistan spokesperson said “6.6 is one of the moments where we bring the full Daraz shopping experience together for customers, from trusted brands and everyday essentials to bigger purchases customers may have been planning for. This year, our focus is on helping customers get more value at every step, whether through strong brand deals, platform vouchers, free delivery, bank partner offers or rewards. We want 6.6 to feel exciting, useful and accessible for households across Pakistan.”
Customers can access the 6.6 Mid Year Shopping Fest exclusively on the Daraz app and website from 5 June (8 PM onwards) to 10 June.