Monday, April 14, 2025
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Lahore

Aroob Shafiq

4 articles

The Viral Business of Wedding Content in Pakistan: How Instagram Turned Shaadis into Spectacles

Pakistani weddings have been known for their grandeur, lavish venues, multi-day celebrations, and intricate bridal ensembles for decades. But in recent years, weddings have evolved beyond personal milestones into highly curated viral moments, carefully designed for social media. What was once a private family affair is now a content...

Digital Revolution of Pakistani Entertainment Industry: The Rise of Web Series

For decades, Pakistani entertainment was defined by television dramas, serialized tales of love, family conflicts, and social dilemmas. But a new wave is reshaping the industry: Web Series. With digital platforms offering greater creative freedom and a rapidly shifting audience landscape, the rise of Pakistani web series signals a...

Baeyyet and Fatima Amjed: The Revivalists Redefining Lahore’s Performing Arts Scene

In the heart of Lahore, where tradition and modernity are constantly at odds, a quiet yet powerful revolution is taking place. It is not happening in grand theatres with red velvet curtains or on mainstream television screens, it is unfolding in open air courtyards, dimly lit heritage sites, and...
00:00:44

When Looms Fall Silent: Pakistan’s Traditional Weavers Face Extinction in the Age of Mass Production

Through the glass doors of a university hall in Lahore, the rhythmic clatter of a wooden loom echoes against modern architecture. Inside, a solitary artisan works at his craft, his hands moving with practiced precision across the loom's wooden shaft - a scene that stands in stark contrast to...
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