Peshawar Zalmi has announced a strategic partnership with TikTok sensation Jannat Mirza, naming her as the franchise’s official social media ambassador for the 10th edition of the Pakistan Super League (PSL).
The announcement was made through the team’s social media platforms on Friday, just ahead of the tournament’s opening match.
Jannat Mirza, one of the most influential social media personalities in Pakistan with millions of followers, will play a key role in Zalmi’s digital campaigns throughout the PSL season.
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The franchise aims to leverage her massive online presence to engage with younger audiences and amplify its brand visibility across various digital platforms.
This collaboration aligns with Zalmi’s goal of strengthening its connection with fans on social media, particularly in the digital space where Mirza’s influence is undeniable.
Peshawar Zalmi has also retained renowned Pakistani actress Mahira Khan as its official brand ambassador, ensuring a well-rounded promotional approach that caters to both the digital-savvy youth and a broader entertainment audience.
The pairing of Mirza and Khan highlights Zalmi’s commitment to reaching diverse fan bases in the build-up to PSL 10.
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The HBL PSL X is set to kick off on April 11, with defending champions Islamabad United taking on Lahore Qalandars at the Rawalpindi Cricket Stadium.
The tournament will run until May 18, with 34 matches spread across four cities—Rawalpindi, Lahore, Karachi, and Multan.
Fans can expect thrilling cricket action, with matches scheduled in the evenings at 8 PM PKT, and three double-header days in April and May.
With the addition of Mirza to its digital team, Peshawar Zalmi is poised to make a major impact both on and off the field during PSL 2025.