Advertising and sponsorship rates for the Asia Cup 2025 have climbed to record levels, with broadcasters and brands preparing for a major financial windfall from the tournament. Industry reports from India suggest that the rise is being fuelled by the rare opportunity to showcase Pakistan-India encounters, which continue to dominate global cricket viewership.
According to the reports, a 10-second television commercial during a Pakistan-India fixture has been priced at INR 1.6 million. A co-presenting partnership is being offered for INR 180 million, while associate partnerships are available at INR 1.3 million. Broadcasters have also released bundled packages worth INR 44.8 million to cater to advertisers seeking wider exposure.
Digital platforms are witnessing an even steeper climb in demand, with co-presenting and highlights rights each pegged at INR 300 million. Co-powered packages, meanwhile, stand at INR 180 million. Marketing experts believe these figures underline the shifting balance towards online viewership, particularly among younger audiences.
The tournament is scheduled to begin on 9 September in the United Arab Emirates, with Pakistan and India drawn in the same group. Their group-stage match is scheduled for 14 September, while potential meetings in the Super Four stage and the final could further boost advertising revenues.