TikTok Live has become one of the most popular online platforms in Pakistan. Every day, thousands of people join live sessions to watch games, chats, and “battles,” where creators earn money through virtual gifts. On the surface, it looks like harmless entertainment and a new way to make income. But beneath this colorful screen, a disturbing reality is slowly emerging.
In the race to gain more views and earn more money, some TikTok creators are pushing moral boundaries. Vulgar behavior, public humiliation, and indecent challenges are increasingly being shown in the name of fun. What is more worrying is that such content is not hidden it is broadcast live, watched by thousands, and actively encouraged through gifts and applause.
Recently, a TikTok Live match between two creators caught public attention for all the wrong reasons. What started as a normal “battle” soon turned into an uncomfortable display. One creator, after winning multiple rounds, demanded a humiliating punishment from the other asking her to perform an inappropriate act live on camera. Instead of stopping the broadcast, the moment was celebrated. Viewers sent more gifts, pushing the creators further.
Around 18,000 people were reportedly watching that live session. That number is alarming. It shows that this is no longer about a few bad actors. It reflects a deeper problem in how online audiences consume content and how platforms allow such behavior to continue.
This raises an important question: is money earned through such content ethical? Many viewers and creators proudly talk about “easy income” from TikTok Live. But when that income is built on indecency, humiliation, and moral compromise, it deserves serious reflection. In our society, where values and dignity are deeply rooted, such content clashes with cultural and ethical norms.
TikTok, as a platform, cannot escape responsibility. While it claims to have community guidelines, enforcement appears weak during live broadcasts. Vulgar content often remains online for long periods, gathering views and money before any action is taken — if action is taken at all. This sends a dangerous message: that anything is acceptable as long as it attracts attention.
Another painful reality is the role of the audience. Content creators respond to demand. When viewers reward indecent behavior with gifts, likes, and comments, they indirectly promote it. Silence or passive watching is also a form of approval. This makes every viewer part of the problem.
Young users are especially at risk. Teenagers and children are active on TikTok, often without supervision. When such content appears on their screens, it normalizes vulgarity and disrespect. Over time, this can shape attitudes, behavior, and expectations in harmful ways.
This does not mean TikTok Live should be completely banned. Many creators use it responsibly for education, motivation, talent, and positive entertainment. But stronger controls are urgently needed. Clear limits, faster moderation, and stricter penalties for vulgar content must be enforced.
At the same time, society must also look inward. Parents, educators, religious scholars, and media voices need to talk openly about digital ethics. We must teach young people that not all online fame is worth chasing, and not all income is worth earning.
Entertainment should uplift, not degrade. Platforms should empower creativity, not exploitation. If we continue to ignore this growing problem, the cost will not just be moral it will be social.
The choice is ours to question, to speak up, and to demand better from platforms, from creators, and from ourselves.