Are you interested in starting a career in digital marketing? With the increasing use of electronic devices, businesses, and organizations seek ways to reach new audiences with their products, services, and information. According to the U.S. Bureau of Labor Statistics, the job outlook for marketing managers is expected to increase by 10% between 2021 and 2031, which is faster than average for all occupations. To help you get started, we have compiled 10 easy steps to start a career in digital marketing:
- Learn the basics of digital marketing
- Start your own website
- Become an SEO expert
- Get a Google Ads certification
- Master Facebook Ads advertising
- Become an expert in Google Analytics
- Get a digital marketing job as a freelancer
- Work as a digital marketing intern
- Join a professional marketing association
- Keep learning and stay informed of new updates
You can learn digital marketing without following a digital marketing degree at a college or university, although there are plenty of options. You can begin a career in digital marketing by building the required skills using online resources and by serving clients worldwide from the comfort of your own home.
To stand out from your peers in the industry, completing a digital marketing course can make all the difference. You will gain experience in SEO, analytics, social media marketing, paid search, digital strategy, and more.
Remember, the key to kickstarting any career is to get experience. Start by building your own website and optimizing it for search engines. When we hire new digital marketing specialists, we don’t just look for certifications but for people who can prove their knowledge, and having a website with high rankings and traffic is the best way to do this.