Meghan Markle has unveiled the first product from her highly anticipated lifestyle brand, As Ever, a premium raspberry jam.
Taking to the official As Ever Instagram handle, the Duchess of Sussex shared an exclusive behind-the-scenes video showcasing the meticulous production process. The clip highlights the journey of fresh raspberries being handpicked, processed, and transformed into a luxurious jam, elegantly packaged in sleek glass jars.
Excitedly marking the debut, Meghan captioned the post, “Here we go!” The As Ever website has also gone live, featuring promotional imagery of Meghan subtly in the background, while the raspberry jam takes center stage.
Adding to the buzz, Meghan Markle close friend and Suits co-star, Abigail Spencer, gave fans a closer look at the product. Sharing an Instagram Reel, she showcased the raspberry preserve in its exquisite keepsake box, accompanied by Frank Sinatra’s timeless hit, “New York, New York.”
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With a playful nod to the song, Abigail captioned the post, “Start spread-ing the news.” Meghan then reshared the clip across her personal and brand accounts, further building anticipation for As Ever’s full-scale launch.
With this elegant and thoughtfully curated product, Meghan’s lifestyle brand is already making waves, setting the stage for what’s to come.