Renowned Pakistani designer Maria B is facing serious allegations after Turkish influencer Turkan Atay accused the brand of failing to pay her for a collaborative campaign conducted over three months ago.
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Taking to her Instagram Stories, Turkan Atay—popular for her fashion and lifestyle content—publicly addressed the issue, claiming that Maria B’s team repeatedly ignored her payment requests despite fulfilling her part of the deal.
“This is not about money anymore. It’s about self-respect,”
she wrote, highlighting the emotional and professional toll such experiences take on creators.
Atay revealed that she had previously worked with the brand without compensation as a gesture of goodwill, but the recent collaboration included a formal payment agreement, which she claims was not honored. To support her claims, she shared screenshots of her communications with the brand’s representatives.
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Adding to the controversy, Turkan alleged that Maria B’s team deleted their Instagram response after initially addressing the matter—an action she interpreted as evading accountability. Denying accusations that she was seeking attention or publicity, the influencer called such claims “audacious” and offensive.
The incident has sparked wider conversations in the creative community, especially among influencers and models, who often struggle with delayed or denied compensation despite formal agreements. This is not the first time Maria B has drawn criticism. The brand was previously accused of copying Turkish fashion designs—allegations that now resurface in light of the current controversy.
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In response, Maria B issued a statement denying the accusations and calling the situation a “regrettable misunderstanding.” The brand claimed a meeting had been arranged to resolve the issue amicably, but alleged that Turkan chose to go public instead.
As the story continues to gain traction online, many are calling for fairer treatment and transparency in influencer-brand partnerships.
