Mumbai, India — Global pop sensation Ed Sheeran has taken the internet by storm with a newly released video that blends Punjabi lyrics with scenes from the heart of Mumbai’s street life. Shared via his official Instagram account, the clip shows Sheeran riding an auto-rickshaw, waving at locals, and performing his soon-to-be-released track “Sapphire” — now set to drop on June 5.
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The viral video captures Sheeran embracing India’s vibrant culture as he sings in Punjabi while navigating the bustling roads of the city. Dressed casually and visibly enjoying the experience, Sheeran is seen high-fiving fans, greeting shopkeepers, and soaking in the urban charm of Mumbai. The clip has garnered millions of views within hours and has been widely shared across social media platforms.
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The song “Sapphire” — described as a fusion of Western pop with Indian musical elements — marks a creative departure for the British star. Sheeran announced its release times as: 8:30 AM ET / 1:30 PM BST / 6:00 PM IST, aligning the launch with a global audience.
In his caption, Sheeran wrote:
“Riding around the streets of India, missing high-fives. Sapphire out June 5th.”
This musical shift is part of Sheeran’s upcoming album “Play”, which he previously said was born from a “dark period” in his life.
“Coming out of all of that, I just wanted to create joy and technicolour, and explore cultures in the countries I was touring,” he noted.
Fans and critics alike are hailing the new direction. “It’s refreshing to see such an authentic cultural crossover,” said one music blogger. The track’s incorporation of Punjabi lyrics has particularly excited South Asian audiences, with many calling it a “global celebration of music.”
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The move reflects a growing trend among international artists to embrace South Asian sounds and visuals, and Sheeran’s foray into this genre is being seen as a respectful and joyous nod to India’s rich musical heritage.
With just days left until the full track release, Sheeran’s unexpected yet delightful blend of Punjabi music and pop has already become one of the most talked-about moments in international music this month.