The article discusses the history of the Pakistani obsession with Indian entertainment, particularly Bollywood movies and dramas. The ban on Indian content in Pakistan led to a thriving trade of pirated video cassettes and DVDs. However, with the rise of Pakistani dramas and access to global streaming services, the obsession with Indian content has declined.
The author mentions that Pakistani dramas have always been ahead of the curve when it comes to television entertainment, but the film industry was never a match for India. The lack of investment and competent filmmakers hindered the growth of the Pakistani film industry. However, filmmakers like Shoaib Mansoor and Bilal Lashari have inspired the industry with their work, and the recent success of The Legend of Maula Jatt has encouraged investors to produce more Pakistani films.
The decline in interest in Indian entertainment is partly due to the rising popularity of Pakistani dramas, which have nailed it with good, wholesome content that resonates with audiences. Competition through private production houses has upped the ante for Pakistani dramas, with Indian producers struggling to catch up.
The ban on Indian movies in Pakistan in 2019 did not affect a large section of fans who have access to Indian content through the internet. Turkish and Korean dramas have also acquired a huge following in Pakistan, giving Indian shows a run for their money. The article concludes that Pakistani music, particularly Coke Studio, has excelled in recent years, and the political drama on news channels has become a new source of entertainment for Pakistanis.
In conclusion, the article highlights the decline of the Pakistani obsession with Indian entertainment and the rise of home-grown content. It also touches on the challenges faced by the Pakistani film industry and the successes of Pakistani dramas and music. While Indian entertainment still has a following in Pakistan, it is no longer the dominant force it once was.
