In January 2025, Steel Power Shelving Pty Ltd, an Australian shelving and storage company, officially registered its trademark “Steel Power Shelving™”. This breakthrough marks another step in the company’s growth as it makes its identity strong and protects its brand in the competitive storage market. The company was founded in 2021 and has one warehouse in Yatala, and in just two years, the company has shown its rapid growth by expanding its warehouses across Australia. The company opened its new branches in Nerang and on the Sunshine Coast. In 2024, the company moved into the larger facility in Willawong and improved its delivery services across Australia and logistics.
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After the successful registration of its trademark, Steel Power Shelving has secured its legal recognition for its corporate name and brand identity. The move to a larger facility shows the company’s goal of becoming a trusted supplier of strong shelving and storage systems for businesses, homes and warehouses. A spokesperson from the company said, “Our trademark registration is a major achievement for the business”. It gives us a stronger recognition in the market and supports our commitment to providing reliable storage solutions across the country.
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Steel Power Shelving is dedicated to providing high-quality shelving and storage systems, offering storage solutions for both homes and commercial use. The company offers delivery, installation, and after-sales support. Moreover, the registration of the company’s trademark is to protect its brand identity and strengthen the client’s confidence and clear recognition of its products in the market.