Mashreq Pakistan, part of Mashreq, one of the MENA region’s leading financial institutions, has announced a strategic partnership with Ufone, aimed at bringing essential telecom services directly into the Mashreq app. Customers will now be able to top up their mobile credit and purchase Ufone bundles without leaving their banking interface marking a new step in digital service integration.
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As more consumers gravitate toward bundled digital offerings, this collaboration is designed to meet growing demand for seamless, unified platforms. By embedding telco services into its app, Mashreq is transforming how customers access and manage everyday needs offering not just convenience, but a reimagined digital lifestyle experience.
“We are constantly looking for ways to make everyday services easier and more accessible for our customers,” said Hamayun Sajjad, CEO, Mashreq Pakistan. “With the growing demand for mobile data and bundles, this partnership ensures our customers can access what they need quickly, securely, and directly through the Mashreq app.”
Syed Atif Raza, Group Chief Commercial Officer, PTCL & Ufone 4G added, “Integrating Ufone’s products & services into the Mashreq app gives customers a simpler way to stay connected. This partnership reflects our focus on ease, access, and everyday relevance. We’re committed to shaping experiences that fit naturally into people’s lives, and this collaboration is another step in that direction.”
The move comes as telcos and digital banks across the region explore new ways to collaborate, offering services that go beyond their traditional roles. For Ufone, this marks an opportunity to meet customers where they are digitally, securely, and conveniently.
For Mashreq, the partnership aligns with its broader ambition to embed real-world services into its digital banking ecosystem. It also reflects the bank’s commitment to enabling financial inclusion and lifestyle convenience through local insight and global best practices.
As part of its ‘Rise Every Day’ philosophy, Mashreq continues to invest in innovations that empower users across all segments, from everyday consumers to small businesses, building a smarter, more connected financial future for Pakistan.