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Khaby Lame Signs Historic $900 Million Deal

Khaby Lame has made history after signing a massive commercial deal worth around $900 million. The deal is being called one of the biggest business moves ever made by a digital content creator.

By
Farah Bukhari
Last updated: January 27, 2026
2 Min Read
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Khaby Lame Signs Historic $900 Million Deal

World-famous TikTok star Khaby Lame has made history after signing a massive commercial deal worth around $900 million. The deal is being called one of the biggest business moves ever made by a digital content creator.

Khaby Lame, who is originally from Senegal and is the most followed person on TikTok, has entered into a major acquisition and partnership agreement with Rich Sparkle Holdings, a company listed in the United States.

Under this agreement, Rich Sparkle Holdings will receive exclusive global commercial rights to Khaby Lame’s brand for an initial period of 36 months. This means the company will manage and expand his brand business around the world.

As part of the deal, Khaby Lame will become a controlling shareholder, showing a major shift from simple influencer marketing to real business ownership. This move turns him from just a content creator into a powerful business leader.

The deal also includes the partial sale of his company, Step Distinctive Limited, to Rich Sparkle Holdings. The partnership will focus on growing his business operations globally and building long-term commercial projects.

This agreement shows a new future for digital creators. Instead of only earning through ads and brand promotions, creators are now building large companies and real business empires.

This deal marks a big change in the digital world. It proves that online influence can now turn into serious global business power.

For Khaby Lame, this is more than a contract. It is the beginning of a new chapter where his simple silent videos have turned into a global business empire, setting a new example for creators around the world.

TAGGED:$900 Millionbroadcasting dealscommercial bank reservesglobal business empireKhaby LameRich Sparkle Holdings
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