inDrive, a global mobility and urban services platform, took home the Best Influencer Campaign Award at the Pakistan Digital Awards for its campaign “Har Ride, Aik Nayi Kahani” (Every Ride is a New Story). The campaign stood out in the mobility space for spotlighting the meaningful human experiences behind everyday commutes, shifting the conversation from transactions to real-life impact.
inDrive is a pioneer in the ride-hailing landscape in Pakistan with its ‘Set Your Fare and Choose Your Driver’ model. This unique approach promotes freedom, transparency, and fairness while allowing both customers and drivers to make informed, mutually beneficial decisions.
Reflecting on the recognition, Awais Saeed, Country Head for Pakistan at inDrive, said,
“This award is a celebration of the everyday people who make inDrive what it is. Behind every ride is a real story, and with this campaign, we simply gave those stories a voice. At inDrive, we’re driven by purpose: using technology to create fair, accessible opportunities for everyone. We’re committed to providing an experience that’s safe, secure, and centred on genuine human connection.”
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Covered by major publications as one of the largest influencer collaborations in its category, the initiative brought a rare emotional depth to the ride-hailing industry. Through this effort, inDrive amplified stories of ambition, resilience, connection, and personal freedom, showcasing how every journey holds purpose.
The campaign reached over 27 million people through 40 content creators, each offering their unique perspective and connecting with their audiences. The hashtag #HarRideNayiKahani sparked a movement that resonated widely across platforms.
Since entering the Pakistani market in 2021, inDrive has expanded its presence to over 20 cities across the country. With its unique peer-to-peer pricing model, inDrive empowers passengers and drivers to negotiate fares directly, offering both affordability and transparency. Beyond ride-hailing, inDrive also connects people through a range of services including courier, freight delivery, intercity travel and B2B solutions.
Globally, the platform continues to grow, ranked as the second-most downloaded ride-hailing app worldwide for the third consecutive year, and placing fifth in the global travel app category.
