Daraz Pakistan is all set to launch its 8.8 Ate It Sale from 8 to 14 August, bringing an action-packed week of deals and daily surprises to shoppers across the country. With vouchers worth PKR 25 crore, free nationwide delivery, and flash sales offering up to 60% off, the campaign blends value, convenience, and entertainment for an elevated shopping experience. Designed to reflect the spirit of spontaneity and discovery that defines modern e-commerce, the Ate It Sale offers something for everyone.
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Customers will find competitive deals across electronics, beauty, fashion, groceries, and everyday essentials. The sale will feature exclusive promotions on bestselling items from top brands, including Nestle, Samsung, Reckitt, Dawlance, Audionic, Unilever, Realme, Lipton, Ana & Batla, Haier, TCL, Asim Jofa, P&G, L’Oreal Paris, Saeed Ghani, Jenpharm and JC Buckman, offering both affordability and quality to consumers across Pakistan.
This year’s sale also places Daraz Mall at the centre of the experience. As the platform’s dedicated channel for trusted shopping, Daraz Mall guarantees 100% authentic products, official brand stores, and the best prices available. To expand options and improve accessibility, over 50 new local and international brands will be launched through Daraz Mall during the Ate It Sale. These include names such as Sana Safinaz, Peach Republic, Urban Sole, Kross Kulture, Mendez, The Hair Pantry, Herbiotics, KBeauty, Makeup Revolution, Vegas Cosmetics Official, Ezviz, Cherry Home Appliances, Sencor, Zictro, Vitamix, Jacked Nutrition, Miniso, Revoo, Sereno, and MS Jaguar, further strengthening the platform’s commitment to verified products, brand partnerships, and customer satisfaction.
According to Asad Jawaid, Commercial Director at Daraz Pakistan, the campaign’s creative direction responds to a growing consumer appetite for playful, high-impact shopping moments. “Customers today are looking for excitement and value in equal measure. The Ate It Sale captures that sentiment by making the act of finding a deal feel like winning a prize. It is an immersive campaign built around moments of joy, savings, and smart choices.”
The campaign mechanics are designed to keep engagement high and encourage repeat visits throughout the day. Key features include Rs 8 Deals, Brand Flat Rush Hour offers, and multiple voucher drops. Shoppers can unlock Midnight Flash Vouchers, Daily Flash Vouchers, and dedicated Fashion & Beauty Vouchers. First-time users will receive additional benefits through New User Vouchers of flat 15% off, offering another layer of savings for those new to the Daraz platform.
To make the experience even more rewarding, Daraz has partnered with a wide range of leading financial institutions and digital payment platforms offering discounts up to 25%. Shoppers using cards or wallets from Meezan Bank, Bank Alfalah, MCB, Standard Chartered, EasyPaisa, JazzCash, Dubai Islamic Bank, UBL, Faysal Bank, Allied Bank, National Bank of Pakistan, Bank Islami, Bank Al Habib, Habib Metro, UnionPay, HBL, and Bank of Khyber will be able to access exclusive discounts, installment plans and rush-hour deals throughout the sale period. These partnerships are designed to provide customers with more flexibility and greater value on every transaction.
Launched in the lead-up to Independence Day, the 8.8 Ate It Sale carries a celebratory tone, with themed promotions and patriotic merchandise contributing to the festive mood. With a bold visual identity and narrative that leans into spontaneity and reward, this campaign is one of Daraz’s most creatively ambitious events to date.
