Matt Johnson
Ali Rehman is a name that has become synonymous with food exploration and professional food photography in Lahore, Pakistan. He is a co-founder of Tarkaa, a food and restaurant marketing agency, and has been associated with international education for the past two decades. With his passion for food and photography
Ali’s love for food and photography never faded. He began exploring local street foods, discovering new dishes and promoting them on his social media platforms. His discoveries caught the attention of local vendors, who began to seek his support and recognition.
Ali’s journey in the food industry began after he completed his education from REDC – LUMS (Lahore University of Management Sciences), Market Research Society (MRS) UK, and Islamia College Civil Lines. He then worked for organizations such as the British Council Pakistan and the University of Hertfordshire UK before serving as Regional Director for Navitas, the world leader in international education. Ali has also won several awards for his food photography, including the Twenty-Fifth Foodelia Collection for ‘Foodelia US in 2017 – The International Food Photography Awards.’
Ali’s work has not only helped small businesses and local vendors, but it has also contributed to the food culture of Lahore. His discovery and promotion of ‘Warra Pao,’ an Indian street food, in Lahore led to a ‘Warra Pao Revolution’ in Pakistan. This dish has now become a part of local restaurant and street food menus, making it accessible to a wider audience.